Weima Agricultural Machinery Thailand Factory Grand Opening: A New Chapter in Global Journey!

On September 16, 2025, the opening ceremony of Weima Agricultural Machinery’s Thailand factory, "NOVUS Power Equipment Co., Ltd," was grandly held in Rayong Province, Thailand. Important partners from around the world, leaders of Chinese industry associations, representatives of Thai industrial parks, media journalists, and employees from both China and Thailand gathered at the scene to witness this strategic milestone.

A Key Move in Globalization: Thailand Factory Officially Enters Operation
The celebration was filled with a warm and festive atmosphere. At the meticulously arranged registration area, staff enthusiastically greeted every guest who had traveled from afar, guiding them to check in and commemorate this milestone moment together.

▲ Guests checked in and took group photos

After the ceremony officially commenced, Mr. Yan Hua, Chairman of Weima Agricultural Machinery, delivered an opening speech, expressing heartfelt gratitude to the guests and elaborating on the strategic significance and development vision of the Thailand base. Subsequently, representatives from Chinese associations including the China Agricultural Machinery Industry Association and the China Internal Combustion Engine Industry Association, leaders of Thai industrial parks, and global customer representatives took the stage to extend their warm congratulations on the operation of Weima Agricultural Machinery’s Thailand factory. They highly praised its global layout and intelligent manufacturing capabilities, with continuous applause creating a solemn yet enthusiastic atmosphere.

▲ Chairman Yan Hua delivering the opening speech

▲ Leaders from the China Agricultural Machinery Industry Association and the China Internal Combustion Engine Industry Association delivering speeches

As a key move in Weima Agricultural Machinery’s global strategy, the Thailand factory covers a total area of nearly 50,000 square meters and plans to establish nearly 10 intelligent production lines. In the future, it will focus on covering overseas markets such as Southeast Asia and Europe, achieving localized production, rapid delivery, and precise after-sales services.

The Thailand factory carries forward Weima Agricultural Machinery’s intelligent manufacturing legacy, utilizing core equipment and management systems that draw on advanced domestic expertise while deeply integrating automation and IT-driven manufacturing capabilities. Building upon over 20 years of R&D and manufacturing experience from the Chongqing headquarters—including the in-house production of 80% of core components, more than 160 patented technologies, and a CNAS-certified laboratory—the Thailand facility will uphold the same rigorous quality control standards and high-efficiency delivery capabilities as Weima’s factories in China. It will strictly adhere to international standards and strive to become a benchmark for intelligent manufacturing in Southeast Asia.

Customer Visits and Product Exchange
After the ceremony, guests were invited to tour the newly built factory workshops and product exhibition area. Customers from key markets showed strong interest in Weima Agricultural Machinery’s new generation of power equipment and agricultural machinery, frequently stopping to exchange ideas and inquire about product features and technical specifications. On-site staff provided professional answers and demonstrations of sample machines, leading to in-depth discussions on local market needs and the potential for future collaboration, further strengthening mutual trust and partnerships.

Against the backdrop of short-term industry pressures, Weima Agricultural Machinery continues to advance product diversification and market internationalization, covering multiple sectors such as agricultural machinery, general power and machinery, construction machinery, and new energy products. Its brand portfolio (WEIMA / WENOVUS) has entered more than 100 countries and regions worldwide and established OEM/ODM collaborations with many internationally renowned companies, demonstrating strong order resilience and anti-cyclic capabilities.

The operation of the Thailand factory is not only an important measure for Weima Agricultural Machinery to respond to changes in the international trade landscape but also a strategic reflection of the company’s efforts to deepen its global market layout and enhance regional risk resilience.

In this era of simultaneous transformation and challenges, Weima Agricultural Machinery firmly believes that true growth stems from forward-looking planning, technological accumulation, and a global perspective. The operation of the Thailand factory is not an endpoint but a new starting point toward becoming an international first-class supplier of agricultural machinery and power equipment. In the future, Weima will continue to navigate the waves of the global market, writing a new chapter for Chinese intelligent manufacturing.